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Wikimedia Commons Wikivoyage. Download as PDF Printable version. Flag Seal. Location of Saquarema in the state of Rio de Janeiro. Saquarema Location of Saquarema in Brazil. Rio de Janeiro. In , he was living a modest existence as a surf-shop clerk in Queensland, Australia. Then another fortuitous meeting occurred: with surf-film director Harry Hodge, who was primed to launch Quiksilver Europe. He finally got clean in , when co-workers shuttled him to Galsworthy Lodge, an uppercrust rehab facility outside London.
But nonetheless, he was able to pull it off—and even live happily ever after. They [are] able to have their products made for them by contractors, many of them overseas. What these companies [produce are] not things.
Their real work lay not in manufacturing, but in marketing. After Hakman was pushed out, McKnight put Quiksilver on a track that left behind Newport Beach garages for corporate headquarters, American manufacturing for overseas cheapness.
In , they celebrated two landmarks: the signing of surfing superstar Kelly Slater and the launch of its Roxy clothing line for women. More celebrity endorsements, international licensing agreements and marketing campaigns followed, as did revenues. Quiksilver opened retail stores, which pushed mom-and-pop shops out of business.
Two years later, Surfer declared him the most powerful person in the surfing world. By then, Quiksilver was producing movies, TV shows and books.
The company was flying Slater to remote breaks using branded seaplanes. Of several dozen posts at glassdoor. By , according to one executive, fewer than a quarter of surf-product customers actually surfed. When you de-specialize, you lose your attraction to the specialized markets you had. Following the Rossignol debacle, Quiksilver began losing its luster. It laid off more than workers across its divisions in alone.
Quiksilver plowed ahead despite warnings from outside and within. She boycotted the event and the world surfing tour, forfeiting a chance to repeat as champion. Schumacher gathered more than 20, signatures asking Quiksilver and Roxy to tone down the imagery.
When she met with corporate brass in , she was stunned by the response. Then there was Dr. Mark Stranger, a surfer who earned his doctorate in sociology from the University of Tasmania.
The book offers a frank diagnosis of bad decision-making, along with a strong suggestion of imminent doom at Quiksilver. In , McKnight stepped down as CEO, staying on as executive chairman until announcing his retirement the following year, though remaining on the board of directors. That year also saw the company go through two rounds of layoffs. The following year, Slater shocked the surf world by leaving Quiksilver, who had sponsored him for nearly 25 years. By the time arrived, Quiksilver declared bankruptcy—and no one in surfing was surprised.
To my preteen buddies, it was the Quiksilver Warehouse, the place from which we bought flawed boardshorts for cut-rate prices. I recall a pair of trunks with the mountain-and-wave logo sewn on upside-down that I razor-bladed off, then hand-sewed into the correct position.
One day, while my best friend Teddy Buckley tried on some trunks, he bumped into Australian professional surfer Mark Richards, who had just captured his first world championship.
By then, we and other surfers had already ditched Hang Ten, the iconic surfwear brand developed by Huntington Beach native Boyd. Boyd was a surf and business genius—he had used his good pal Hakman for Hang Ten ads by the late s.
Rat Pack. Boyd endured a session of head games from Green, the Quiksilver founder who toyed with McKnight and Hakman on the trip to Vegas two years later.
Well, it cost me some [airfare] money for that little joke. How much was the result of them simply failing to manage the severing of those ties?